As a global investing platform, Republic makes it possible for 2.5+ million community members across 150+ countries to access private market investment opportunities. To extend their mission, they launched a revenue-sharing, community-driven digital asset that allowed non-accredited investors to share in their success.

We linked up with the Republic team to reintroduce Republic Note, or R/Note. They were looking to capitalize on a fast-moving wave, which meant we had to go from brief to launch in a matter of weeks.

On the ledger of needs was designing "crypto's most transparent whitepaper." This idea of financial transparency was carried through the brand, website, and collateral with glassine 3D graphics, crystalline icons, and outlined illustrations. We scaled up trust by pairing a no-nonsense sans with an accounting-friendly monotype and building a color system of bankable blues with black and white.

From the start, all efforts were pointed toward a successful ICO. The launch was a top priority for Republic, such that executives and institutional investors, like Binance and Naspers, were watching with closely. It suits us fine when the stakes are high. The Republic Note went on to raise millions from thousands of individual investors in just a few weeks. All in all, it did 560% of the goal.

“We challenged Studio Freight to bring the sauce for an ambitious redesign of our digital security, Republic Note — including logos, motion, web, and beyond. They produced exceptional creative, working against a timeline that was, to put it mildly, insanely aggressive. Freight entirely delivered on the age-old agency cliché of becoming a true extension of our team. Their culture, communication, and energy propelled our work through lots of stakeholders with justifiably high expectations. For Republic Note’s successful relaunch, Freight undoubtedly met the challenge we issued—and more. They brought the sauce.” — Colin Forsyth, Creative Director