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Perplexity on The Brand Identity
August 2025
When Perplexity needed to launch Comet, we began with a brief that was more of a starting point than a roadmap.
Introducing The Manifest
January 2026
The Manifest is an ongoing examination of the projects, practices, and perspectives of those who manifest things as a way of being.
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Death to Stress
January 2026
David Sherry, founder of Death to Stock, shares his thoughts on identity, energy, and the questions for designing a creative life.
Shaping a Brand to Smile Back
October 2025
An interview with lead designer Jordan Hetzer on developing one of the most unexpected and eccentric brands of the year.
RRE on Design Everywhere
July 2025
Design Everywhere features our work to reposition RRE — one of New York’s oldest and most active venture capital firms.
Designing for Greatness
December 2025
Cole Londeree and Lídia Santos detail the process of reshaping how Frictionless built their brand on the idea of greatness.
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A Bullish Brand for Degens
March 2026
Design director Matthew Roop walks through how Studio Freight built a brand for a subculture that refuses to be tamed.
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The Devil's in the Dye
February 2026
For The Manifest, Anna Lamb pulls the long thread on how jeans have served as a mirror for American identity for more than a century.
Launching Comet with Perplexity
January 2026
Creative director Aaron Marks reflects on working with Perplexity to introduce Comet — the experimental, AI-powered browser.
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Comet on Pangram Pangram
November 2025
One of our favorite foundries features our work with Perplexity on Comet — which features their dreamy Editorial New.
Pro Moves Without Moving Pixels
November 2025
Guidance on the other half of being a creative professional, the part that has nothing to do with moving pixels (or words or code).
Irys on Brand New
August 2025
Jon Stapp’s magical writing matched the energy of our Irys rebrand... “a joyous, over-the-top caffeine-shot of anime chaos and gaming swagger.”
Designing Trust
July 2025
Designing Trust is the print-based retelling of Patrick Torres’ presentation at Awwwards NY in December 2024.
Applause on Brand New
June 2025
Brand New had good things to say about our work for Applause… “the new logo is, simply put, a modernist thing of beauty.”
Studio Freight at Awwwards NY
December 2024
Patrick Torres, partner and creative director, presents findings and advice for building trust and designing outcomes.
The Lasting Petals of Palestine
August 2024
An immersive online memorial honoring the many Palestinian lives lost in genocide, led by David Fiz and built with the Studio Freight team.
Brex AI on The Brand Identity
June 2024
In an interview with Poppy Thaxter, we detail the decisions behind the multi-faceted yet invisible nature of AI for Brex’s latest sub-identity.
DeSo on Awwwards
July 2023
When DeSo came to us with their mission to disrupt the landscape of social media, the solution was to put a 3D world in the browser.
Repeat on Awwwards
February 2023
A deep dive into the process of building the Repeat brand and digital system to serve as a hype beacon for the CPG community.
Dragonfly on Communication Arts
October 2022
From when we were all saying Web 3.0, this brief interview covers our ASCII-centered brand and digital work for Dragonfly.
Easol on Communication Arts
April 2021
This short interview with Michael Coyne is one of the first explanations of brand building in the category of experience commerce.
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Bad Boys on Complex
December 2020
Complex features the 'Bad Boys' limited-edition 25th anniversary merch collection and store made as part of Will Smith’s Westbrook.
Fresh Prince on XXL Mag
September 2020
This is the story all about the 30-piece collection paying homage to the 30th anniversary of The Fresh Prince of Bel-Air.
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